Offers comprehensive coverage of digital three-dimensional design for the business, advertising, manufacturing, visualization, and entertainment industries, and, by explaining the major concepts while avoiding technical jargon, takes a more holistic approach to 3D, covering the whole of the field ra

"Digital 3D Design" tackles every aspect of this cutting-edge field, offering clear explanations backed up by brilliant illustrations that bring even the most advanced concepts to life. Take a look at 3D in the real world as you cover the ways in which 3D graphics are used by designers working in advertising, industrial prototyping, art, and entertainment. Bridge the gap between conventional 2D and 3D design as you learn how to think in 3D, cover the rules of perspective, and learn how to simulate 3D with 2D tools. Cover the 3D process from basic modeling, through surfacing and lighting, to rendering and animation. The Artist’s Toolkit offers all the advice you need to buy and configure your 3D workstation and includes discussion of both hardware and software. Wrap up with advanced tips to help you create more effective 3D graphics, plus deconstructed examples that reveal the secrets behind great 3D. The book ends with a fantastic gallery section, showcasing the best in 3D design.