‘Litter bug rage’ inspires Braam Jordaan to create a CGChoice Award winning monster. Braam Jordaan was after a way to personalise a much-needed anti-littering TV campaign. Bringing a message through a unique powerful character was the answer.


This anti-littering concept has been in my mind for a long time, but the Rubbish Monster was never involved. The idea of using a humanoid rubbish monster strolled into my mind when I was angry with a stranger.

I was walking down Long Street, observing a stranger littering continuously, ignoring the dustbins all around him. I had enough of this and decided to approach the man and tell him where his litter belongs. He defiantly flashed his two middle fingers!

I was thinking, “Be grateful I don’t turn into a smelly rubbish monster and swallow you! Starting with your middle fingers!” I just walked away from him but definitely not as a loser, because I got a great concept!

I’m here in South Africa – Africa! I’m surrounded by the rich source of beauty and African arts. I was deeply inspired by the way people in townships build their camps from anything – their creativeness, traditional skills and survival.

The main message I wanted to convey was that conservation starts at home. I believe that every element in the film/animation is driven by the story and the story is driven by what you want to achieve. It’s crucial that the shots support the story that you are trying to tell.