Avid:

New Application Provides Cost-Effective Solution that Streamlines Workflow Transfer from Cache Servers to Broadcast Video Servers
Irving, TX, May 12, 2008 ? Sundance Digital, a part of Avid Technology, Inc. (Nasdaq: AVID) and an award-winning provider of high-performance television automation solutions, today announced that it has unveiled the new Sundance Digital® Delivery Management Engine (DDME) ? a cost-effective application that provides broadcasters, local stations, cable channels and cable origination operations with a streamlined solution for file-based ingest of third party material. DDME provides broadcasters with a significantly improved workflow by automatically enabling file-based media to be discovered and transferred under automation control. Now, even manual transfers can be executed with a simple "drag and drop."